At our end-user program, BIOCOACH, we believe longevity is a personal journey and a collective endeavor. That’s why we’ve introduced the BIOCOACH Incentive System, designed to reward users with OM reward points for engaging with our app during its BC1 pilot phase. Here’s how it works and why it’s built on robust scientific principles.
Why Simplicity Matters
The BIOCOACH app (available for BC1 pilot phase participants) focuses on simplicity. We’ve learned that limiting the number of incentivized activities can amplify the effectiveness of our program. Concentrating our incentives on key health behaviors ensures users aren’t overwhelmed and that their efforts are directed towards actions that truly matter for their health.
Salient Incentives
Inspired by science, our OM reward points are structured to be visibly rewarding. Whether it’s points for logging meals, achieving step goals, or participating in community challenges, these incentives are designed to resonate with users’ psychological perception of value, making them more impactful.
Instant Gratification
Behavioral economics tells us that immediate feedback can significantly influence behavior change. That’s why, with BIOCOACH, you earn OM points right away. This immediacy feels rewarding and reinforces the behavior, encouraging continued participation.
Targeting the Right Audience
Our system is tailored to motivate individuals who engage in healthy behaviors. Rather than rewarding those who would not otherwise engage in healthy activities, we aim to inspire change by fostering new health habits among those who understand the virtues of a good, long life.
Evidence-Based Incentives
Every point earned in BIOCOACH is linked to health data sharing and real health outcomes. Whether through process metrics like daily activity levels or direct health improvements, our rewards system is grounded in evidence, ensuring that every OM point contributes to a healthier you.
Reward Size Matters
We’ve calibrated our incentives to reflect the difficulty and value of the health behaviors we encourage. A step goal might earn you a modest amount, but achieving a significant health milestone or participating in a long-term study could yield substantial OM points, reflecting the effort and impact of your actions.
Setting Achievable Goals
BIOCOACH employs a goal gradient strategy. We set progressive, achievable goals that guide users toward success, one small victory at a time. This approach keeps motivation high and discouragement at bay, ensuring continuous engagement.
The Power of Regret
Finally, we leverage the concept of anticipated regret. Users are informed of their achievements and potential rewards they missed out on due to non-participation. This feedback loop lets users visualize the benefits of sticking with the program.
Join the BIOCOACH Revolution!
With the BIOCOACH app, your health journey is rewarded at every step. By participating in the BC1 pilot phase, you’re not just investing in your health; you’re earning valuable OM points that can be redeemed for various benefits, from health gadgets to wellness services. Join us, take control of your health, and let BIOCOACH show you how rewarding a healthier lifestyle can be. Remember, in BIOCOACH, every step counts, every goal matters, and every reward is a step toward a better you.
Start your journey with BIOCOACH today!
